When users link within their story, it creates a smoother customer experience by bringing them directly to the site mentioned, rather than having to navigate to the bio before visiting the URL.
Through this new feature, users are able to embed a link directly into an image or video which is available for 24 hours or that can be saved into their profile’s highlights. In the last few years, the company has rolled out Instagram Stories – much to marketers’ delight. This created a tricky situation for marketers that wanted to use Instagram to promote their business. The only way to get users out of the app was through this one link. This is because, in the past, Instagram only allowed users to include one link within their profile bio, rather than under each post like on Facebook, Twitter, and LinkedIn. → Download Now: How To Build A Brand Why marketers should care about adding an Instagram Story linkįrom a marketing perspective, the main difference between Instagram and other popular social media platforms is that it’s not yet a direct selling tool. Let’s discuss why adding a link to Instagram Stories is so important, find out if your brand’s Instagram account has the ability to add one, and what you can do if the option is not yet available for you. The question many users have been asking is how to link in Instagram stories. Over the years Instagram has rolled out various new updates from capability for video, slideshows, and Instagram stories. Over the past few years, Instagram has skyrocketed in popularity, with users spending 28 minutes on average using the platform each day.
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